Two exceptional varieties of Yuksel Seeds, have been recognized by the prestigious International Taste Institute in Brussels for their superior flavour and quality. The award-winning varieties, Sweetloom heirloom black purple tomato and Princessa pepper Kapia captivated the jury with their rich taste and unique characteristics.
The International Taste Institute conducts rigorous blind taste tests with a panel composed of Michelin-starred chefs and expert sommeliers. Evaluations are based on five criteria: first impression, vision, olfaction, taste, and texture. Only products that meet or exceed the Institute’s high standards are awarded.
The Sweetloom tomato, an heirloom variety celebrated for its vibrant colour and naturally sweet, well-balanced flavour, was particularly praised for its rich texture and complexity, securing the Institute’s highest accolade. The Princessa pepper impressed the jury with its crispness, elegant sweetness, and aromatic profile.
“This recognition is a testament to our continuous commitment to excellence in flavour and innovation,” said Hicham Abba, Head of Marketing & Area manager of Americas, West Europe, Africa and ME of Yuksel Seeds. “We are proud to see our varieties once again celebrated on the global stage.”
This is not the first time Yuksel Seeds has been honoured by the Institute. In 2024, several of its tomato varieties—Umay, Tomblack, Tobralina, and Snowsweet—also received top taste awards, reinforcing the company's reputation for developing high-quality produce that delights both consumers and professional chefs.
With this growing list of award-winning varieties, Yuksel Seeds continues to set the benchmark for flavour, quality, and innovation in vegetable breeding.
